April 2017 (ROTM#100) Bondi Junction Bus Terminal, Bondi Junction, NSW

This is Rip of the Month 100! Wow! That’s a whole lot of rips!

Last month I showed a picture of a prominent billboard in Sydney’s International Airport showing Bondi Beach with some obvious rips. Well, just the other day I took the train to Bondi Junction Station in Sydney’s Eastern Suburbs, came up the escalator to get a bus and this sign was staring me in the face telling me how to get a bus to Bondi Beach. Lo and behold, there was another picture of Bondi Beach with some prominent rips (the dark gaps heading offshore).

Now, they could replace this picture with a slightly better one with more obvious rips, insert an arrow and some text that says ‘Watch out for rips!’ and boom….some easy and free and simple education. People might not know what rips are, but it might get them wondering about them.

And what if there was a QR code next to the rip text? Can’t be that hard to do rip education in such a non-threatening way, can it?

Great opportunity for rip education!